New
AI transaction companion · Now in Oregon

Sell your home without a listing agent.Keep the 3%.

Selfana is an AI transaction coordinator that walks you through selling your house yourself — listing, offers, contract, and close. It always knows where you are in the deal, what's next, and what's overdue, so you never get stuck and hire an agent halfway.

Get startedFree readiness check

Not sure yet? See it work on a real listing — no account needed →

One flat fee — $299 vs. the ~$8,000 listing commission on a $300k home. You set the buyer's-agent offer separately.

selfana.com/dashboard
Selfana seller dashboard preview
~3%

The listing commission you keep — instead of paying an agent to sell

$299

Flat fee — paid only when you're ready to go live

6 phases

Listing to close, every step guided by AI

Free

Start building your listing — no card required

Why Selfana

The savings are real. So is the hard part.

Plenty of tools can post your listing. What stops most sellers is everything after a buyer shows interest. Selfana is built around that — an AI coach for the whole transaction, not just the easy first step.

01
Keep the listing commission
A listing agent charges about 3% to sell your home — roughly $8,000 on a $300k home. Selfana is a flat $299 fee. The buyer's agent is paid separately, and you decide what to offer.
02
AI that knows where you are
Not a chatbot bolted onto a form. A stateful agent that tracks your transaction, flags what's overdue, and tells you the exact next step at every stage.
03
Listed on the MLS, for real
A licensed broker partner puts your home on the MLS, so it syndicates to Zillow, Realtor.com, and Homes.com — buyers and their agents find it like any other listing.
04
Guided all the way to close
Most FSBO sellers panic and hire an agent after the first offer. Selfana coaches you through disclosures, offers, inspections, and closing — the part that actually trips people up.

Why now

There's never been a better time to sell it yourself

A 2024 legal settlement quietly removed the one thing that made FSBO feel risky — and made selling without a listing agent more straightforward than it's ever been.

The biggest FSBO objection is gone
For decades, the #1 fear about selling it yourself was that buyer's agents wouldn't show your home. The August 2024 NAR settlement decoupled buyer-agent pay, so it's now negotiated openly and separately — and the old incentive to steer around for-sale-by-owner listings went with it.
For Sale By Owner, not against agents
You're replacing the listing agent — that's the ~3% you keep. The buyer's agent still does real work and now has their own agreement with their buyer. Selfana is built to honor that, not to cut everyone out.
Offer buyer-agent comp upfront
Selfana helps you decide what buyer-agent compensation to offer — or how to handle a buyer's request for a closing credit — and shows it on your listing so agents bring their buyers. Fair, transparent, and the new normal post-settlement.

The NAR settlement took effect August 17, 2024. Read the official settlement FAQs.

Features

Everything after "I'll just sell it myself"

Listing copy is the easy part. Selfana covers the whole transaction — pricing, MLS, marketing, offers, contract, and close — with the AI tracking where you are the entire way.

AI listing wizard
Talk to the agent for a couple of minutes and get MLS-ready listing copy, a walkthrough of your state's official disclosure form, and a price you set against real comps you choose.
MLS via broker partner
A licensed flat-fee broker lists your home on the local MLS, where it syndicates out to Zillow, Realtor.com, and Homes.com — no agent commission.
Offer term breakdown
Buyers and their agents submit offers through a structured portal. The AI lays out each offer's terms side by side — price, contingencies, financing, timeline — and coaches how to weigh them. The decision is yours.
Under-contract coach
A live timeline tracks inspection, appraisal, and closing deadlines — and tells you exactly how to respond at each one so the deal doesn't stall.
Your state's disclosure form
The agent walks you through your state's official disclosure form section by section in plain English, and reminds you to have it reviewed by an attorney before you sign.
Flyers & yard signs
Print-ready listing flyers and yard-sign artwork generated for you — download and send straight to a local printer or signs.com.

How it works

Four steps from your front door to closing

The AI carries the context from your first message all the way through close, so you're never left guessing what comes next.

01
Tell the AI about your home
A short conversation captures the details, surfaces the disclosure questions that matter for your property, and drafts MLS-ready listing copy.
02
Price it and go live
Check your price against real comps, then a licensed broker partner lists you on the MLS — live on Zillow and Realtor.com within 24 hours.
03
Field inquiries and offers
Showing requests and offers come through one portal. The AI scores each offer and helps you respond, counter, or accept with confidence.
04
Cross the finish line
Selfana coaches you through disclosures, inspection responses, the appraisal, and closing — the stretch where most sellers give up.

Pricing

Start where you are

From a quick AI read of your photos to selling your home end-to-end — three steps, pick the one that matches your goal. Selling without a listing agent keeps the ~3% you'd otherwise pay one to sell your home.

Presale Scan
AI reads your own photos and ranks the highest-impact presentation fixes before you list. Any homeowner — no listing needed.
$29 per run

Per-room presentation read — clutter, lighting, staging

Ranked presentation fixes — cheap wins first

Reads up to 40 of your photos

Re-run free as you restage

Available in all 50 states

Join the waitlistLearn more →
Comp Comparison Builder
Build your own comp comparison — you pick the comps and set the adjustments, the tool does the math and shows your model's range. Adds the comp grid on top of the Presale Scan.
$49 per run

Everything in Presale Scan

Seller-driven comp adjustment grid — your values

Fit check on your own adjustments

Shareable report

Available in all 50 states

Join the waitlistLearn more →
Full FSBO
Actually sell it, without a listing agent — versus the ~$8,000+ listing commission an agent would charge on a $300k home.
$299 one-time

MLS listing via a licensed broker

AI coaching from offer to close

Disclosure & legal guidance

Listing flyer + yard-sign PDFs

Includes a Comp Comparison Builder

Available in Oregon — more states soon

Join the waitlistLearn more →

Curious first? Try the live demo or the free readiness quiz. Presale Scan and the Comp Comparison Builder work nationwide today; the $299 Full FSBO package is live in Oregon, with more states on the way.

FAQs

Common Questions

Contact

Connect with us

Questions about selling your home, broker partnerships, or which states we support? Send us a note — a real person reads every message.

Email us
Based in
Portland, Oregon
Response time
Usually within one business day