Sell your home without a listing agent. Keep the 3%.
One flat fee covers the MLS listing, AI coaching from prep to close, help completing your state's disclosure form, a side-by-side offer breakdown, and a buyer portal — everything you need to do this right, without the listing-agent commission. (The buyer's agent is paid separately — you decide what to offer.)
$299 one-time · Oregon · More states coming soon
You're in the driver's seat — not a black box.
Selfana is software, not a licensed broker, agent, appraiser, inspector, or attorney. The AI is a coach: it can be wrong, and every decision, price, and disclosure is yours. Verify anything that matters with the right licensed professional.
The Full FSBO package includes both products above. In addition: Selfana is not a broker — a licensed flat-fee broker you select handles the MLS. For disclosures, the AI points you to your state's official form and never tells you what to disclose; have your completed disclosure reviewed by a real estate attorney before signing. You are responsible for every decision in this transaction.
What you get
Everything included
How it works
Three steps
Sign up and pay $299
Create your account, add your home address, and complete the one-time payment. Your AI workspace is ready immediately.
Build your listing with the AI
The AI wizard walks you through photos, pricing against comps, your state's disclosure form, and MLS-ready copy. A licensed broker submits you to the MLS — live on Zillow within 24 hours.
AI coaches you to close
From showing requests to offers to inspection to closing — the AI tracks every deadline and tells you the exact next step at every stage.
Everything in the box
- MLS listing via a licensed broker partner
- Syndicates to Zillow, Realtor.com, and Homes.com
- AI coaching from prep through closing
- Comp Comparison Builder included (build your own comp grid)
- Offer term breakdown + structured buyer/agent portal
- Under-contract coaching — inspection, appraisal, close
- Walks you through your state's official disclosure form
- Listing flyer + yard-sign artwork (print-ready PDFs)
- Available in Oregon (more states soon)
FAQs
Common questions
The math
What you'd pay a listing agent vs. what you pay Selfana
Based on Oregon's listing-side commission of ~2.73% — what you'd pay a listing agent to sell your home (about half of the state's 5.51% all-in rate; source). The buyer's agent is negotiated separately post-NAR — you decide what to offer.
| Home price | Listing agent (~2.73%) | Selfana | You keep |
|---|---|---|---|
| $300,000 | ~$8,190 | $299 | ~$7,891 |
| $500,000 | ~$13,650 | $299 | ~$13,351 |
| $700,000 | ~$19,110 | $299 | ~$18,811 |
Upside case: if the buyer pays their own agent (or brings none), you save even more — up to Oregon's full ~5.51% all-in, e.g. ~$27,550 on a $500K home. We lead with the listing-side figure because most sellers still offer buyer-agent compensation — and that's fair.