Coming soon · Available in all 50 states · No listing required

Build your own comp comparison — your comps, your adjustments, your number.

Everything in the Presale Scan, plus a seller-driven comp adjustment grid. You pick your own comparable sales, rate each one's finish level, and set every dollar adjustment yourself. The tool builds the table, does the arithmetic, and checks that your adjustments fit the comps' actual sold prices — so you arrive at a defensible comp comparison built the way agents build a CMA, without the agent.

Join the waitlist

$49 one-time · includes 100 photo credits · Available in all 50 states

Upgrading from a Presale Scan? Pay only the $20 difference.

selfana.com
Selfana Comp Comparison Builder — seller-driven comp adjustment grid

You're in the driver's seat — not a black box.

Selfana is software, not a licensed broker, agent, appraiser, inspector, or attorney. The AI is a coach: it can be wrong, and every decision, price, and disclosure is yours. Verify anything that matters with the right licensed professional.

The Comp Comparison Builder is a table and calculator you operate: you pick your comps, rate their finish level, and enter every dollar adjustment. The tool does the arithmetic and shows your own model's range. It is not an appraisal, CMA, or valuation — and we never set or suggest a price.

What you get

Everything included

You drive every number
You choose your own comparable sales, rate each one's finish level, and type in every dollar adjustment — a comp comparison you built yourself and can stand behind.
Built-in fit check
The tool checks how well your adjustments explain the comps' actual sold prices, so you can tune your own model until it holds together. Arithmetic on your inputs — not an opinion.
Presentation read on your photos
The same presentation/staging read as the Presale Scan — clutter, lighting, and curb appeal on your own photos — so your listing shots are working as hard as your price.
Presale Scan included
Everything from the Presale Scan is included — presentation guidance, 100 photo credits, re-run capability.
Shareable report
Download or share a clean PDF of the comp grid you built and the range your model produced — useful to talk through with a spouse, or to revisit six months from now.
All 50 states
No broker dependency, no state restrictions. Works for any homeowner — whether you're listing soon or just thinking about it.

How it works

Three steps

1

Upload your photos

Upload up to 40 photos. The tool gives you a presentation read on every room — clutter, lighting, staging.

2

Pick your comps & rate them

Choose your own recent comparable sales from Zillow and rate each one's finish level yourself. No agent — you find the comps and make the calls.

3

Set your adjustments → see your range

Type in your own dollar adjustments for each difference. The tool builds the grid, does the math, and shows the range your model produces — built entirely from your own comps and adjustments.

Everything in the box

  • A seller-driven comp adjustment grid — you set every value
  • Fit check: do your adjustments explain the comps' sold prices?
  • Presentation read on your own photos
  • Presentation guidance — cheap wins before you shoot
  • 100 photo credits included (re-run after fixes)
  • Shareable PDF report
  • Works in all 50 states
  • Includes everything in the Presale Scan

Available in all 50 states

$49

one-time · includes 100 photo credits

Join the waitlist

Upgrading from a Presale Scan? Pay only the $20 difference.

FAQs

Common questions